Marketing with mon
My heart started to beat fast before the game even started, thanks to Chevy and their blackout commercial (see above). This shattered my heart for about 4 seconds until I realized that they were just joshin' us. After the initial shock and me quickly placing the blame on Saint Mike's cable, I thought it was genius of them. It caught our attention real quick, it promoted the new feature the truck (product) has, it listed the price, and had it driving through the city, a place different than their usual backroad backdrop. Also, the 4G Wifi feature is a great example of product development. Nissan, that was good. Pull at my heart strings a little more. Relatively same product, same market as before, Nissan just upped the ante and captured the hearts of moms, dads, sons, daughters, literally anything with a heart beat. (TARGET MARKET) Definitely a more underrated and under appreciated commercial. Good work, Nissan, do you offer student discounts?
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Monica AndreaniJunior at Saint Michael's College, MJD major, Business minor. Here to teach you the basics of Marketing. Archives
April 2015
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