Marketing with mon
Something that we, as this generations students, look at a lot is how powerful social media is. We were roughly between the ages of 10 and 12 when social media really began to take off and occupy space in almost everybody's life. It began as a way for people to connect with people all around the world, a way to express ourselves, and share photos. Since then, businesses have taken this opportunity to market their company through ads and promotions that we see basically anytime we open up a browser. Some platforms of social media are Facebook, Twitter, LinkedIn, blogs, Instagram, and Pinterest, just to name a few.
The video above backs up the notion that it's so incredibly easy to reach largest audience possible with a click of a button. I mean, for the past semester, we've been writing these posts to inform anybody that wants to read these about the basics of marketing. Along with morphing into the basis of human relationships, social media has become a place for people to learn new things, sell new products, and increase brand awareness.
Commercials show up before we watch a new video on YouTube, commercials are added to YouTube by virtually, every company trying to sell something. Promotions are made known to the public domain through tweets and emails. Clothing companies use Instagram to display new lines and models wearing them. Marketers have began to set aside money specifically dedicated to social media marketing because it's starting to prove to reach new markets many didn't even know where out there and be the most successful. Thanks to social media, employers have also began seeking employees that can increase their online presence by simply broadening email lists and gaining more followers/subscribers. The picture below says "for Facebook Marketing" but I believe those tips are applicable to just about any platform of social media. 17 Survival Tips for Facebook Marketing. 2013. Business 2 Community. Web. 17 Apr. 2015.
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Every year, Apple comes out with new phones but usually keep them at the same price as the previous models phone. For example, when a 5S first came out, it started at $199. When the 6 came out, it also started $199 however the 5S price was lowered. They start the new models at higher prices in a strategy known as penetration pricing. Companies initially set their new models/products at high prices to cover for marketing and start up costs. The new watch is another example of penetration pricing. The picture on the left is an 18-karat, $17,000 watch from Apple. Things you can also do with $17,000: buy a car, pay off loans, pay a full year of rent, buy a boat, place a deposit on a house, or travel comfortably for at least 2 years. That's actually besides the point. The point is that yes, the fact that the watch is 18-karats plays a role in that $17,000 but Apple set a huge price tag on it to compensate for the watches they might not sell, marketing costs, and production costs. Nobody really seems to know how the watches, all and any of them, might sell so by setting a high price, if Apple notices a small response, they have room to lower the price without hurting their pockets too much. Other examples of products and services that use penetration pricing are: real estate, tablets, fashion, and televisions. At some point all of these will most likely go down in price. People usually set their houses at the highest price that an appraiser thinks it could be sold at but they quite often will accept the best offer. TV's and tablets somehow always go out of style when the next model comes out, so companies ask retailers and wholesalers to lower the price. Clothes will always lower in price. If they don't sell at the main stores, they're shipped to an outlet and offered at a discounted price. To wrap this up, if you're really thinking of splurging and buying an 18-karat digital watch from Apple, maybe wait a little. Chances are the price will drop. Since the watch is a first generation of the product, you should always assume there are going to be glitches. So wait a little, buy the 2nd generation and maybe save some $$$$'s. In honor of the iWatch coming out in just about two weeks, let's talk about how iPhone users were less than delighted to see a new app automatically downloaded onto their phones called "Apple Watch". With the introduction of the new emojis, Apple included this app in their latest software update. The app that allows you to pair your new iWatch with your phone opens up to the first page that says "If you have an Apple Watch, you can pair it with your iPhone here." Even if I wanted one of their watches, they aren't available until April 24th. Like the iBooks, Podcasts, Tips and the Health apps, this new app can't be deleted. If this isn't forced exposure, I don't know what is. Apple has always spent majority of their time and money on advertising. They have always been successful in being the first company many consumers think of when they want a new smartphone, computer, tablet, etc.. However, as consumers, is there a point when marketing strategies cross the line, for example downloading an app and taking up memory space? We see roughly 5,000 ads and logos per day, whether it's voluntary or involuntary, most of the time we don't even recognize that we're seeing them. Apple's first apps that were released an impossible to delete were Mail, Reminders and iBooks, apps that promote a productive lifestyle. However, now they've taken that main idea and ran with it to promote their other products. It'll be interesting to see how Apple responds to this as users are starting to become annoyed that their phones that are already limited on space are being forced to make room for apps that serve no purpose to them. Is this a great marketing strategy for the new watch or are they going to see consumer's converting to Android, where they can pick and choose what apps they download? Works Cited: Neubecker, Robert. 2014. Slate. Web. 12 Apr. 2015. Apple Watch Icon. 2015. TechnoBuffalo. Web. 12 Apr. 2015. |
Monica AndreaniJunior at Saint Michael's College, MJD major, Business minor. Here to teach you the basics of Marketing. Archives
April 2015
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