Marketing with mon
In honor of the iWatch coming out in just about two weeks, let's talk about how iPhone users were less than delighted to see a new app automatically downloaded onto their phones called "Apple Watch". With the introduction of the new emojis, Apple included this app in their latest software update. The app that allows you to pair your new iWatch with your phone opens up to the first page that says "If you have an Apple Watch, you can pair it with your iPhone here." Even if I wanted one of their watches, they aren't available until April 24th. Like the iBooks, Podcasts, Tips and the Health apps, this new app can't be deleted. If this isn't forced exposure, I don't know what is. Apple has always spent majority of their time and money on advertising. They have always been successful in being the first company many consumers think of when they want a new smartphone, computer, tablet, etc.. However, as consumers, is there a point when marketing strategies cross the line, for example downloading an app and taking up memory space? We see roughly 5,000 ads and logos per day, whether it's voluntary or involuntary, most of the time we don't even recognize that we're seeing them. Apple's first apps that were released an impossible to delete were Mail, Reminders and iBooks, apps that promote a productive lifestyle. However, now they've taken that main idea and ran with it to promote their other products. It'll be interesting to see how Apple responds to this as users are starting to become annoyed that their phones that are already limited on space are being forced to make room for apps that serve no purpose to them. Is this a great marketing strategy for the new watch or are they going to see consumer's converting to Android, where they can pick and choose what apps they download? Works Cited: Neubecker, Robert. 2014. Slate. Web. 12 Apr. 2015. Apple Watch Icon. 2015. TechnoBuffalo. Web. 12 Apr. 2015.
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Monica AndreaniJunior at Saint Michael's College, MJD major, Business minor. Here to teach you the basics of Marketing. Archives
April 2015
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