Marketing with mon
Hi! Let me introduce myself. My name is Monica Andreani and I am currently a junior at Saint Michael's College in Colchester, Vermont. I'm pursuing a Media Studies, Digital Arts and Journalism degree and a minor in Business. For the next semester, I'll be keeping you updated on new topics we talk about in my marketing class and just how you can apply it to your life! I'll try to keep it interesting with photos and fun concepts so please bear with me! The 4P's: If you learn anything from this, please learn this. These four simple words are the most important words any advertiser or marketer must know. They are the basics of marketing, for any situation. If you can answer all of these questions about the 4P's, you're on the right track.
Together, these four elements are part of the marketing mix. These elements are considered "controllable factors" and managers use them to solve their marketing problems. Target Market: Wondering who is going to buy your product? As a marketer, it's important to dial in on certain ages, gender, education levels, hobbies, location, etc... The results? Your target market! This should determine how you reach them and promote your product. For example, if you're trying to sell to college students, you might want to try advertising on college campuses and through social media. If you're trying to sell to an older generation, your best bet might be infomercials and home and senior health magazines. HEY THANKS FOR CHECKING THIS OUT! Swing by next week for things like SWOT & Diversification Analysis. "Creating Customer Relationships & Value Through Marketing." Marketing. 11th ed. New York, NY: McGraw-Hill Irwin, 2013. 3-23. Print.
0 Comments
Leave a Reply. |
Monica AndreaniJunior at Saint Michael's College, MJD major, Business minor. Here to teach you the basics of Marketing. Archives
April 2015
|